Recently Facebook launched an app “Year In Review” that is to remember all your past things in this year. Actually this app got high intense reaction in the Facebook. This app will automatically come on to your home page and asking that ”your Year in review”, then the users can share their views about former things and they used with a caption of “ It’s been a great year! Thanks for being a part of it.” This new Facebook app was claimed as “Inadvertent Algorithmic Cruelty” by a web designer.

Facebook app claimed as “Inadvertent Algorithmic Cruelty”:

Eric A. Meyer is an American web design consultant and author. He published an article based on the Facebook new application on his website. He felt jarring when his daughter’s face on the year in review and saying ”Here’s what your year looked like!” because his daughter was died earlier of this year due to brain cancer.

He described “It is Inadvertent Algorithmic Cruelty is the result of code that works in the overwhelming majority of cases, reminding people of the awesomeness of their years, showing them selfies at a party or whale spouts from sailing boats or the marina outside their vacation house. But for those of us who lived through the death of loved ones, or spent extended time in the hospital, or were hit by divorce or losing a job or any one of a hundred crises, we might not want another look at this past year.”

Finally, Eric wants to say that the app was thoughtless because the app should add that anyone was having hard things in this year and that algorithm should change according to all situations which could describe hard or awesome year review. Even when those images are causing more depressed by seeing them on besides celebrating decorations which look like Death celebrations for many people.

The Facebook Product manager for this application, Jonathan Gheller, later apologised Eric Meyer that “This app was awesome for a lot of people, but clearly in this case we brought him grief rather than joy”.